榮獲 中華民國行政院經濟部工業局10t金印獎包裝 優異獎
The 10th Taiwan Golden Print Awards
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Project : 即燉燕窩 精緻禮盒 PREMIUM BIRD'S NEST READY TO COOK
Design : 名創品牌整合設計MiN 2 Brand Integration Design
設計指導 | BEN
設計師 | Yi-Ting
品牌定位於現代年輕女性與準媽媽的頂級燕窩精品,包裝封套上選用與燕窩相似的純白絲紋森巴紙質來強調產品特性,設計金絲燕優美的身形,搭配微風吹出雅緻的花卉,透過禪意暈染搭配剪影的特殊視覺,東方美學融合西方極簡之獨特視覺意境,套上淡雅天藍色盒身上露出花影與燕影的表現,釋出優雅的純淨美感,清新年輕化的典雅包裝更為亮眼。盒蓋內外局部打凸，強調對包裝每個細節都特別重視而凸顯品牌的重要性。
Our brand’s top-class bird’s nest is designated for modern young women and mothers-to-be for their skin care. For the wrapper of the package, I choose particular beige, the color that is similar to bird’s nest, art paper with little texture of silk to emphasize the product’s purity and luminosity.
As to the visual design, I use swiftlets’ graceful flying carriage to present our brand’s noble image and the flowers swaying in the breeze to express the gentleness. Embossing in local on inside and outside of the cover emphasizes that we focus on every details of the package and highlight the importance of our brand.
Design by MiN 2 Brand Integration Design
Client : 華益燕窩 (百盛行)